could we help define and communicate your unique brand proposition?
BACKSTORY
- What is the story behind your brand?
- How did it start and what what motivated its inception?
PEOPLE
- Who created the company and what drove them?
- What was their personal story and mission?
- Who are the key team now?
PERSONALITY
- What’s the personality of your brand?
- … can be addressed through brand archetypes or pen portraits as long as it is clear how you view and talk about the world in a distinctive way.
MISSION
- What do you exist to achieve or change in the world?
- Why should people join you or care?
And how could we HELP YOU TELL it?
UNDERSTAND
- What people actually think of your company and brand?
- What are they saying and doing about it? And the competition?
- Where is the open-water that we can swim into?
DEFINE
- How to define and differentiate your brand proposition so it stands out and resonates with the people that matter (to you).
- What is it that you can offer your audiences to make their lives better?
IDEATE
Now for the secret sauce…
- How to create a compelling idea, campaign opportunity or creative execution which is right for the brand and cuts through everything surrounding it and into the subconscious of your audiences.
MISSION
- How to prepare and propagate your campaign to get the right attention in the right places.
- How to move from awareness and interest, to engagement and then – for some at least – to action.