Playing at the frontiers of Culture Technology Comms Immersive
Introduction to TSE
Innovation drives engagement
The Tom Sawyer Effect is a boutique consultancy that has consistently punched above its weight for the last 15 years.
We have supported many of the biggest comms agencies in the UK and worked on award-winning campaigns locally & globally.
The common denominator is an obsession with compelling digital content and innovative experiences that genuinely move the bar for audiences as well as our clients.
THE TOM SAWYER APPROACH
- Find the right platforms, creative formats and people to tell your brand story
- Create cut-through content and original digital experiences
- Take new and existing fans deeper into your brand world
- Drive awareness at scale and engagement at depth
15 Years Incorporated
15 Years Incorporated
Engaging Through Innovation
We have been using emerging technologies throughout our 15+ year history, from a Gigapan ultra high resolution image taken from the Tate Modern to hide the last words of Stephen King’s novel Under the Dome, to augmented reality Smurfs hiding in mushroom houses in gardens across the nation, to full-on mixed reality zombie encounters for Resident Evil.
Crucially, however, the technology is always embedded in both the experience and the contextual narrative. So in our immersive XR horror experience at the Vault Festival, the VR headset was the torture device used by the corrupt Foundation. In our launch of the first TomTom standalone Smartwatch, the device was used to track people’s heartrates throughout the launch to reveal their spikes of excitement through a graphical readout at the end.
We also remain human-first, though using AI and technological platforms to reflect back on ourselves.
taking people on a journey
- Real world experiences + human interactions still delivers the most value
- Emerging technologies support these, helping to deliver surprise, playability, delight and depth
- Immersive environments help people leave preconceptions behind them
- All of this opens people up - emotionally and mentally - providing meaningful experiences and lasting impact
- List Item
Attention shifting
ENGAGEMENT IS EVERYTHING, HOW YOU EARN IT IS CHANGING
Engaging social storytelling around your brand and people. Designed to drive engagement and then measurable business impact.
Taking people deeper through a combination of interactivity, agency, entertainment and reward.
Emerging tech powers new opportunities to interact, entertain, inform and engage across web, social, XR and the real world.
Our Services
Come And Explore
Brand Ambassadors
Our Brand Partners
BRAND EXPERIENCE
WHAT THEY HAD TO SAY
