PLAY

Creating narrative driven interactive experiences that cross the web, mobile and real worlds.

tse x play

“We are never more fully alive, more completely ourselves,  or more deeply engrossed in anything than when we are playing.” 

Charles Schaefer

EXPLORING REWARD NARRATIVE CHARACTER AGENCY

We have this weird obsession with play. 

As in… ‘we at The Tom Sawyer Effect’, but also ‘we, the human race’. It seems to be integral to how we develop, how we socialise, how we find motivation and even how we realise our potential. 

We (at TSE) bring playfulness into our projects wherever possible, through: 

– Immersive theatre & production 

– XR experiences and interaction design

– Playable stories and challenges

check our Case studies

Case Studies

We collaborated with influential figures in the tech and lifestyle realms to ...

We orchestrated a fusion of mobile, digital, and real-world encounters to unveil ...

As the creators and producers of The Pendulum, we pioneered one of ...

TomTom entrusted us with the task of launching their cutting-edge Cardio smart-watch. ...

Time Run is a high-tempo live adventure for groups of 3-5 people ...

Our Response An alien spaceship has crashed into the Eden Project arena. ...

The prestigious Royal Court Theatre commissioned our team to help promote an ...

Download our Immersive Experiences Deck

Explore our approach to creating immersive x emerging tech experiences