We revamped the social approach for the leading luxury watch provider in the UK, showing off their expertise and in-house talent for the first time online.

Our content included live panels, CEO interviews, and product reveals for brands like Rolex, Tag Heuer, Audemars Piguet, Hublot, and others.

Watches of Switzerland

Watching the watch makers at SIHH via Facebook Live.

Watches of Switzerland is the leading provider of luxury Swiss Watches in the UK – which is an increasily important market globally.

We joined them in Geneva at the Salon International de la Haute Horlogerie – one of the two leading watch fairs in the world – to help them give their insights from the show and to create social content featuring top luxury brands such as Jaeger-LeCoultre, IWC, Vacheron Constantin, Panerai or A. Lange & Sohne.

Over the course of two days we managed to shoot ten brands and more than fifty watches – ranging from video tours of the ceremonious pavilions to hi-res macro shots of the newest timepieces – as well as seven interviews with watch brand reps. This pace would not have been possible if we hadn’t partnered with a production team with decades of live news experience.

Then each evening we produced and broadcast a programme featuring a live (or rather ‘as-live’) panel discussion on the top releases of the day. The panel was chaired by Aurum Holdings CEO Brian Duffy and it was broadcast via Facebook Live by media partner British GQ.