The ‘Share a Coca-Cola’ campaign reached across 24 markets in Central and Southern Europe – covering everything from web app build to influencer strategy and social content creation.
SHARE A COKE
The ‘Share a Coca-Cola’ campaign launched the iconic opportunity to get your name on a coke across 24 markets in Central & Southern Europe – covering everything from web app build to event amplification, influencer strategy and social content creation.
YOUR NAME ON A Coca-Cola
Our scope was to:
– Establish an integrated digital, social and PR strategy including content, engagement, events amplification and influencer approaches
– Create a toolkit and the region’s first co-ordinated but flexible social editorial calendar
– Support the build of a responsive site for virtual can and summer content sharing
– Brief and oversee the 24 local markets as they launched and executed the campaign
The results included:
2.3+ million site visitors
500k+ virtual can shares
1,400 pieces of media coverage across the region,
3,150 posts from top-level influencers
More importantly, the campaign drove more engagement for the CSE region than north and western Europe for the first time in the brand’s digital marketing history.
