For three years, we collaborated with FCB Inferno to craft and execute a top-tier global influencer strategy for Acqua di Parma, including influencer management, highlight content creation and optimisation across both brand and engagement metrics.
ACQUA DI PARMA
For nearly four years, we worked with FCB Inferno to develop and implement a flagship global social media programme for luxury fragrance brand Acqua di Parma, including everything from social media content creation to a robust outreach programme that targeted luxury lifestyle influencers.
As part of the activation, we successfully defined, built and activated the following:
- A global social media activation strategy, including channel mapping and content approach – creating as well as curating the best content the brand had to offer as well as that of its customers
- A yearly global social media playbook outlining the strategy and processes we set up, for any markets to follow when implementing at a local level
- An ongoing influencer engagement programme that saw top luxury lifestyle influencers review key products and brand experiences
- Tactical social activations around key launches and events across a variety of product categories