We collaborated with influential figures in the tech and lifestyle realms to generate excitement for the UK debut of Oculus Rift. Through strategic engagement and activation of key influencers, we orchestrated a dynamic campaign aimed at introducing and popularising the Oculus Rift within the market.
Oculus Rift
Leading up to the European launch of Oculus Touch, we supported Unity PR with a dynamic campaign aimed at generating buzz and anticipation.
By strategically engaging with key tech and lifestyle influencers, we helped to effectively brought Oculus Rift to a mainstream audience for the first time.
Our technical support and engagement efforts supported a launch that built excitement and paved the way for a successful launch in the UK.
Our campaign garnered over 600 pieces of coverage, delivering an impressive 2,326,810,000 Opportunities to See (OTS). Within an hour of its announcement, the story trended on Twitter in the UK. In the initial 24 hours, we secured 162 pieces of coverage, including syndications. Additionally, the mention of Oculus Rift in-store resulted in a six-hour trending period on Twitter. Notably, our efforts led to its recognition as one of the top 10 gadgets of the year on The Gadget Show.
