In close collaboration with the Estate of Francis Bacon we have overseen daily digital communications for one of the 20th Century’s most reknowned artists for the last twelve years, ensuring an authentic portrayal of the artist’s life, work, and analysis through contemporary events & texts.
The estate of francis bacon
The Estate of Francis Bacon aims to expand knowledge of the artist, Francis Bacon’s life and work and manage his legacy and copyright.
The estate also oversees the catalogue raisonné of Bacon’s works, research grants for his biography, and support various exhibitions, publications, films, and scholarly inquiries into his legacy.
digital strategy
For 12 years, we’ve been entrusted with steering the digital marketing strategy for Francis Bacon’s estate. Guided by the timeless essence of Bacon’s artistry, we’ve meticulously crafted campaigns that not only pay homage to his legacy but also resonate with modern audiences.
By harnessing the power of contemporary digital platforms, we’ve crafted engaging content, nurtured meaningful interactions, and cultivated a dynamic online presence dedicated to showcasing Bacon’s artistry. Our commitment to preserving the authenticity and integrity of Francis Bacon’s digital persona is paramount. Working closely with the Estate, we ensure that every piece of content we share maintains the truth, accuracy and artistic power that Bacon’s legacy warrants.
In an era where misinformation spreads like wildfire and counterfeit works can sometimes be almost as famous as real pieces, it’s essential that we uphold the Estate as a reliable source where accurate knowledge about Bacon’s life and artworks can always be accessed. Audiences can rely on the Estate to help authenticate artworks and clarify any doubts about their origin.
Through our efforts, we not only protect Bacon’s artistic integrity but also earn the trust of his audience. Our mission is straightforward: to deliver a digital narrative that remains true to the essence of Francis Bacon, resonating with authenticity and sincerity.